In the pharmaceutical industry, valuable information often goes underused because it is scattered across various sources and published in inconsistent formats.
Implementation of AI-driven workflows to extract, structure, and enrich pharmaceutical data from various sources into a single platform.
Building a comprehensive data foundation covering data models, entity harmonization and validation metrics to ensure accuracy and compliance with business requirements.
Development of repeatable data processing pipelines, enabling automatic updates and creating a foundation for scaling the solutions.
Pharmaca, a health intelligence and expert company providing pharmaceutical information services and data-driven decision-making technology, and Veracell partnered on a research project to explore the potential of generative AI in accelerating the sourcing and processing of pharmaceutical data. In this Business Finland funded project, the focus was on evaluating how generative AI can accelerate the transformation of scattered data into actionable, decision-supporting insights.
Through an agile development approach, Pharmaca was able to evaluate the usability and business potential of solutions early on, while Veracell contributed hands-on AI and technology expertise.
“Working with Veracell was excellent throughout the project. They brought strong AI and data expertise to the project and quickly gained an understanding of our product development context. The collaboration was smooth and professional.” – Päivi Rastas, Chief Insights Officer
Pharmaca's platform brings together e.g. market, product, and registry data along with information collected from open sources to support pharmaceutical decision-making. The project focused specifically on leveraging AI to gather, structure, and combine scattered information into a maintainable resource. Data usability was improved by harmonizing key concepts such as indications and active pharmaceutical ingredients, enabling new data to be seamlessly integrated with Pharmaca's existing datasets.
Through the project, Pharmaca was able to test new AI tools in practice and further strengthen their existing AI capabilities. The results create a strong foundation for the continued development of AI solutions and leveraging new opportunities.
"Working with Veracell was excellent throughout the project. They brought strong AI and data expertise to the project and quickly gained an understanding of our product development context. The collaboration was smooth and professional."
– Päivi Rastas, Chief Insights Officer
Pharmaca Health Intelligence Oy is a pharmaceutical information services and data-driven decision-making technology and expert company. Its offering consists of pharmaceutical information, data-driven decision-making and training solutions and services for healthcare, pharmacies, information system vendors, pharmaceutical companies and others. Pharmaca produces the Finnish national ePrescription Master Data database for Kela and is responsible for the Nordic article number for pharmaceutical products (Vnr). Pharmaca is especially known for Pharmaca Fennica® pharmaceutical information, which creates a continuously evolving foundation for the innovative health information solutions of the future.
pharmaca.fi/en
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