Trustmary is a global growth company developing a SaaS service to increase conversions. The service uses customer ratings collected from various sources that are embedded in a website using the Trustmary software. The service can be used to test different combinations and measure their effectiveness.
Veracell's data and artificial intelligence experts took part in the workshops to generate ideas for the selection of technologies, to assess the realism of the plans and the feasibility of their implementation.
The content produced during the workshops was compiled into a report, which included a view of important development measures that are in line with the chosen strategy.
As a result, concrete plans were created for choosing the direction of AI development.
Artificial intelligence and advanced analytics are seen by Trustmary as an important part of the business. Identified targets include more automatic content selection, more advanced A / B testing, and conversion estimation to support decision making.
Veracell worked with Trustmary to implement a data and AI strategy print that will enable the company to accelerate the adoption of artificial intelligence models. During the project, we identified targets for the utilization of artificial intelligence, considered the required expertise, technology, tools and operating models, and analyzed the benefits and risks of potential AI projects. The aim was to define projects to be implemented using a proof-of-concept model, so that results would be obtained as quickly as possible without a large initial investment. With the help of research experiments, decisions regarding further development can be made on the basis of more solid knowledge.
The sprint was conducted as workshops facilitated by Veracell. Veracell's data and artificial intelligence experts were involved in generating ideas for the selection of technologies, assessing the realism of the plans and their feasibility.
The content produced during the workshops was compiled into a report, which included a view of important development measures that are in line with the chosen strategy. Trustmary can leverage the results to recruit new expertise to its team and to develop internal processes and data platforms to be compatible with AI implementations.
“Veracell handled the data and AI strategy sprint professionally and efficiently, which resulted in concrete plans for choosing the direction of AI development.”
- Johannes Karjula, CEO of Trustmary
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